When it comes to marketing your Hobby or Business of Plasma cutting, you have a lot of options. Make sure to check out the category on How to Start a CNC Plasma Cutting Business for additional info. Assuming you’re in the business world and you’re out of hobby mode, there are a lot of things you can do to make sure you get off on the right foot.
Living in an electronic society, here is where I would start.
Website – Get a domain name for your business and set up a website. There are many places that allow you to build your own site, you can pay someone to do it for you but there is really no need. The website builders today are drag and drop, quick and easy. Remember people judge books by their cover, so make sure your website is nice and professional.
Here is a link to the Westcott Plasma Home Page.
Facebook – If you’re not on Facebook, well.. it’s time. If you’re on Facebook then just set up a new Facebook page for your business. Make sure your business is separated from your personal account. This will make it easier to keep the two separate. You’ll also establish yourself as a business and not a hobby shop.
Check out our Westcott Plasma Facebook Page.
Instagram – Photos are a great way to showcase your work and catch a customers eye. Creating an Instagram or Pinterest account will help you showcase your work. You can also link your Instagram and Facebook accounts. For instance, you can take a picture of your latest project, post it to Instagram, and have it post on your Facebook account at the same time in one easy step.
Check out our Westcott Plasma Instagram page.
Hashtags – Using hashtags “#somethingrelatedtoyourpost” is a great way to reach new audiences in various markets. Especially on Instagram. If you cut a picture of a cat, then you should do #cat and #catlover in the comment for your photo. This will allow Instagram to target people who love cats with your photo.
Claim your Listing – In Google, do the claim your listing option to take ownership of your location and business in Google maps as well as Google business listing. Pick your business services carefully, so that you come up in peoples searches and you can be recommend when people search for specific services you provide.
Videos – Videos tend to get a lot of attention, but they need to be quality ones not a shaking mess. So take the time to do a good video now and then and upload it to YouTube in a Business account and work on gathering a following. Using appropriate and descriptive key words will help your work make it to your intended target audience.
Check out our Westcott Plasma YouTube.
Operating your business with morals, ethics, and great customer service will help with the word of mouth spread of your business. It will also ensure that you get positive reviews and comments. When you have a customer that is happy with your work, encourage them to leave a review on Google and Facebook.
The items listed above are low to no cost options for getting your name out there. You can also do things like Craigslist to list your services, but it can be hit or miss. Paid advertising is available through Google and Facebook as well.
Booths – Setting up a both at craft fares, community events like chili cook offs etc. can also be a way to establish yourself with your local community. Working shows and booths can be a lot of work. You want to have quite a bit of inventory to offer for sale at these events. Also make sure you’re able to take custom orders.
Reaching the rest of the world – As your business grows your reach will begin to spread. You can speed this up by doing paid advertising spots with photos or videos on Facebook and Google. You can pick your audience using a lot of factors including location, age, likes etc. You will be able to control the spending and the audience you want to reach. Be careful not to take on more than you can handle.
I’m always a bit amazed when I get customers contacting me from the other side of the country. It just goes to show that proper marketing, valuing customer service, and creating a high quality product can really get around.